Our Values
We believe:
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Telling the unvarnished truth
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Telling people what they need to hear, not what you want to hear.
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We tell our clients the truth about their money.
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If you need to spend less and save more we will tell you, alternatively, if you have too much we will also tell you, we won’t encourage you to save more, we’ll encourage you to go out and spend more.
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A Life Centred Approach
Our purpose is to help you achieve the best life possible with the money you have. We will work in partnership with you, putting your life at the centre of our conversations. We will take time to understand you, your background, philosophy, needs and objectives so that we can help you put your money
to good use. In so doing, we strive to provide you with a better Return on Life not just a better return on your investments.
Proactivity
We work with you to anticipate your life transitions and to be financially prepared for them by regularly assessing what is coming and creating the action plan to address and manage these transitions ahead of time.
Our investment philosophy
The objective of the portfolio is to execute the plan. 
 
Our overall philosophy of investment advice is that the investment portfolio is a funding vehicle for peoples cherished goals, their desired lifestyle, and even their legacy.
Our approach is therefore goal-focused and planning-driven. This is different to a market-focused and current-events driven approach. 
 
We never forecast the economy, attempt to time the markets, or predict which market sectors will ‘outperform’ others over the next block of time. We’re financial planners, not fortune tellers. 
We take an evidence-based and rules-based approach, which means we don’t have a crystal ball and we don’t try to read the economic tea leaves.
The weight of evidence clearly show that this approach gives our client the highest probability of achieving their ideal lifestyle and cherished goals.
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